Steven Hoffmann Chairman/Founder of Newt Corporation

SaaS B2B companies stopped being a new trend a long time ago, and are now a reality. However, with the exponential growth of this segment, there is a risk of market saturation. Therefore, in such a competitive and risky environment, it is essential to measure the growth of your company and monitor the competition to ensure the good performance of your business. Check out some of the main metrics explained by   Steven Hoffmann, Founder of Newt Financ ial,  which will help you monitor the performance of your strategies and determine your company's next steps. 1. Customer turnover rate (Customer Churn Rate) The customer turnover rate measures how many deals you've lost in a given period of time. While turnover is a reality, tracking it can save your business from disaster. Therefore, it is one of the most important metrics for tracking the vitality of your B2B SaaS. To calculate the rate of lost customers, divide the number of lost customers by the total number of custome...

The rise of Software as a Service (SaaS) industry in the last decade has changed the way companies purchase and use software worldwide. SaaS is a software distribution model that benefits all the links in the chain: companies, customers and investors. The customer does not need to purchase software and hardware and everything works over the internet, in the cloud, without inflating the company's budget. If the customer is not satisfied, the service can be canceled easily. For entrepreneurs, the subscription model brings more predictability in their operation, allowing them to manage and grow in a more secure, planned and sustainable manner. For investors, the predictability of receivables flows, which is characteristic of the model, is synonymous with risk mitigation. National companies are increasingly open to solutions in the SaaS model, The online management system Newt F inancial follows a similar model, and provides secure, open API access to customer...

Steve Hoffmann explains: Cashless Society may seem like something out of science fiction, but we are already on the way. Several powerful forces are behind the move to a cashless world, including governments and large financial service companies.  But we are not there yet. In addition to logistical challenges, we need to address several social issues before giving up money entirely. The benefits and drawbacks below can give you an idea of ​​ the myriad effects that cashless can have on money and banking, as you know it. Benefits of cashless society Less crime : With traditional system, it is relatively easy to steal cash, whether the amount is large or small. In addition, illegal transactions (drug trafficking, for example) usually take place in cash, so that there is no record of the transaction. Money monitoring : It is more difficult to hide income and evade taxes when there is a record of every payment you receive. Money laundering becomes much m...